Best practices for digital creative agencies to manage ad spends

Best Practices for Digital Creative Agencies to Manage Ad Spends

Accounting, Digital Agencies

Part of our job as accountants is to manage cash flow and make sure the best system of process (SOP’s) are in place to support a firms revenue growth. When a new digital creative agencies comes to us, one of the biggest pain points they have is managing ad spends. While there is not a “one shoe fits all” solution, there are some critical practices that must be followed to ensure successful and profitable outcomes. Managing Ad Spends Starts with the SOW. The first step to running a successful agency is learning how to develop a solid + comprehensive Schedule

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